Case Study: Global Automotive Brand achieves unified marketing measurement with iCrossing

Global Automotive Brand consolidates 40+ KPIs to 10 with iCrossing

The customer, a global automotive brand, faced a significant challenge as its five regional marketing teams operated independently with over 40 disconnected KPIs. This fragmented approach led to inconsistent reporting, duplicated efforts, and an inability to communicate value to leadership. The vendor, iCrossing, was engaged to apply its data, AI, and intelligence capabilities to unify the measurement framework.

iCrossing built a unified measurement framework by auditing existing metrics and consolidating them into 10 strategic, business-aligned KPIs. The solution included facilitating cross-team alignment workshops and establishing a new governance model. As a result, the teams now share a common language for ROI, and the brand projects a 25% reduction in duplicative reporting effort, providing executives with clear visibility into marketing performance.