Case Study: Energy Client achieves 140% higher conversions with iCrossing's headless CMS transformation

Energy Client lifts conversions 140% with iCrossing

iCrossing partnered with an energy client that was facing rising support costs and a fragmented digital help experience due to legacy technology and strict regulatory requirements. The client needed a secure way to shift routine customer queries from its call center to digital channels without sacrificing clarity or compliance.

iCrossing implemented a composable, headless CMS to decouple the front-end and back-end, enabling faster releases and seamless integration with legal tools. This solution, built with a privacy-by-design framework and a performance-driven UX redesign, resulted in a 140% increase in conversion rates and tripled online engagement for the energy client.