Case Study: a DTC healthcare brand achieves 32% lower media operating costs with iCrossing's hybrid in-housing model

DTC Healthcare Brand cuts media costs by 32% with iCrossing

A direct-to-consumer healthcare brand faced significant risks when attempting to fully in-house its media operations, including rising technology costs, difficulty recruiting specialist talent, and a potential loss of external innovation. iCrossing deployed a hybrid media operating model and its proprietary SaaS platform to address these challenges.

iCrossing implemented a solution that blended internal team ownership with its external strategic advisory and specialist support. This hybrid model, supported by a proprietary tech platform, reduced the brand's operational costs by 32% without requiring any additional internal headcount, while also upskilling the internal teams.