Case Study: Belk achieves a 547% conversion lift and $2M weekly sales with iCrossing's search-to-social strategy

Belk drives $2M weekly sales with iCrossing

The department store Belk faced a challenge in converting its social media followers into actual shoppers cost-effectively. They needed to lower customer acquisition costs and drive traffic across their 300 stores. iCrossing was engaged to bridge the gap between Belk's search and social media channels.

iCrossing implemented a search-to-social strategy using Kenshoo's Intent-Driven Audiences to retarget users based on their search activity with social ads. This solution synchronized Belk's campaigns, focusing on high-intent segments. The results were a 547% lift in conversion rates and a 67% reduction in CPA. Furthermore, the campaign drove over $2 million in weekly in-store sales, proving digital spend could directly impact physical retail growth.

Belk