Case Study: Beam Suntory achieves a 200% sales increase with iCrossing’s The Cocktail Project

Beam Suntory triples spirits sales with iCrossing's Cocktail Project

Beam Suntory, a spirits company, needed to stand out in a crowded market where traditional product advertising was insufficient. The challenge was to transform their brands into a helpful consumer resource, especially during key social occasions when purchasing decisions are made. Partnering with iCrossing, they sought a solution beyond conventional marketing.

iCrossing built and launched "The Cocktail Project," a mobile-first recipe hub and content utility designed around specific occasions and consumer searches. This solution provided value by offering recipes and tutorials, effectively turning product brands into a creative resource. As a result, iCrossing helped Beam Suntory triple spirit sales with a 200% increase, attract 230,000 visitors on a single peak day, and achieve a 20% return visit rate while exceeding top competitors in organic search visibility.

Beam Suntory