Case Study: Automotive Service Leader achieves 20% faster speed-to-market with iCrossing

Automotive Service Leader cuts speed-to-market 20% with iCrossing

An automotive service leader faced shrinking customer counts and labor shortages. Stalled innovation and siloed systems prevented the brand from meeting modern buyer expectations, threatening its market share. To address this, iCrossing utilized Adobe Experience Cloud to help unify the customer's phygital journeys.

iCrossing created an integrated phygital ecosystem and a lean test-and-learn innovation framework. This solution aligned teams around a unified roadmap, accelerating the rollout of new retail concepts. The outcomes included a 20% faster speed-to-market and a 25% reduction in cross-agency costs.