Case Study: Automaker boosts auto leads with iCrossing's custom AEM "Pick Up Where You Left Off" solution

Automaker boosts hard leads 15% with iCrossing

The automaker faced a challenge with its online vehicle configurator, where returning shoppers were forced to restart their complex builds from scratch. This friction caused high abandonment rates and slowed the path to submitting dealer leads. The company partnered with iCrossing to find a quick-win improvement using its existing Adobe Experience Manager (AEM) platform.

iCrossing engineered a custom AEM extension that enabled a "Pick Up Where You Left Off" feature, allowing returning users to seamlessly resume their saved vehicle configurations. This solution drove an 8% lift in build completions and a 5% growth in payment estimate starts. Most significantly, iCrossing's work resulted in a 15% increase in hard leads, delivering more qualified shoppers to the automaker's dealerships.