Case Study: American Diabetes Association reduces tech costs and boosts member engagement with iCrossing

American Diabetes Association cuts tech maintenance costs 35% with iCrossing

The American Diabetes Association faced rising technology maintenance costs and disjointed member experiences due to siloed tech spending and overlapping tools. This fragmented ecosystem threatened the organization's mission. To address this, they partnered with iCrossing, which utilized its capabilities-led architecture strategy.

iCrossing deployed a vendor-agnostic Capabilities Reference Architecture to unify the ADA's data flows and platform investments. This solution slashed maintenance costs by 35% and increased digital member engagement by 23%, allowing the ADA to redirect savings toward its high-impact advocacy and education programs.

American Diabetes Association