Case Study: Aerospace Leader achieves 86% conversion lift and $84M revenue with iCrossing and Adobe Target

Aerospace Leader boosts conversions 86% with iCrossing

The customer, a major aerospace leader, faced a challenge where its massive eCommerce parts catalog made it difficult for buyers to discover related products, capping cart values and limiting personalization. iCrossing identified that platform complexity and engineering bottlenecks were preventing effective cross-selling.

iCrossing deployed Adobe Target to bypass these IT hurdles and implement a real-time product recommendation engine. This solution drove an 86% lift in conversion rates and generated $84 million in new attributable annual revenue for the client by delivering personalized, relevant part recommendations.