Case Study: a leading global hospitality company achieves 104% more engaged views with iCrossing YouTube optimization

a leading global hospitality company drives 104% more engaged views with iCrossing

The customer, a leading global hospitality company, faced the challenge of its extensive library of travel videos being lost amidst a surge of creator content on YouTube. To cut through the noise without producing new material, the company partnered with vendor iCrossing to leverage its data, AI, and intelligence capabilities for a YouTube optimization project.

iCrossing implemented a solution that optimized over 700 existing videos with audience-first titles, descriptions, and strategic tagging. This data-driven approach resulted in a 104% increase in engaged views and an 81% increase in watch time within just four weeks, with one optimized video generating over 7,500 watch hours.