Case Study: a global manufacturer and aftermarket services provider achieves 50% target account engagement with iCrossing's ABM media strategy

a global manufacturer and aftermarket services provider drives 50% target account engagement with iCrossing

The client, a global manufacturer and aftermarket services provider, was struggling with a paid media strategy that delivered a poor return on investment and too few qualified leads for its high-value parts, services, and training offerings. To address this, they partnered with iCrossing to create a more targeted approach that would reach their priority accounts and generate a sales-ready pipeline.

iCrossing implemented a precision ABM paid media pilot using platforms including LinkedIn and StackAdapt, focused on 80 priority accounts. The solution successfully engaged 50% of the target companies, generated 100% marketing-qualified leads, and reached 60% of the necessary buyer groups within those accounts, dramatically improving lead quality and sales confidence.