Case Study: a consumer goods manufacturer achieves 3 years of double-digit growth with iCrossing

a consumer goods manufacturer drives 3 years of double-digit growth with iCrossing

The vendor iCrossing worked with a consumer goods manufacturer, which had become an independent company after a private equity spin-off. The client faced post-M&A challenges including fragmented sales and marketing, outdated technology, and a lack of unified data, all of which were blocking growth.

iCrossing implemented a comprehensive 360-experience platform, integrating data, analytics, CRM, and marketing automation while adding an eLearning component. This solution repositioned the company as a strategic partner to its channels. iCrossing delivered three consecutive years of double-digit revenue growth and a 50% increase in partner resale.