Case Study: The Cheesecake Factory improves candidate experience and hires 40,000+ annually with iCIMS

The Cheesecake Factory hires 40,000+ annually with iCIMS and a 3-minute application

The Cheesecake Factory, a major restaurant chain, faced a significant challenge in hiring over 40,000 employees annually as the number and quality of applicants dropped sharply following the pandemic. To maintain its high standard of customer experience, the company needed to find new ways to attract quality talent at a massive scale and improve its candidate experience. They partnered with the vendor iCIMS, utilizing its Applicant Tracking System, Candidate Relationship Management, and Text Engagement products.

The solution implemented by iCIMS involved streamlining the application process. The Cheesecake Factory reduced its application from four pages to one, removing a lengthy assessment and cutting the total apply time to under three minutes. They also optimized for mobile, from which 60-75% of applications now originate. This focus on a great candidate experience, supported by iCIMS' technology, helped the company leverage its strong employer brand and achieve its high-volume hiring goals, with over half of its managers promoted from within.

The Cheesecake Factory