Case Study: Esurance achieves 32-day time-to-fill, 41% lower cost-per-hire and +36 NPS with iCIMS

How the Silicon Valley company that reimagined insurance uses tech to reinvent recruiting

Esurance, a San Francisco-based insurer that used technology to sell directly to consumers and scale rapidly, faced a recruiting challenge: attract tech-savvy, diverse talent in Silicon Valley while competing with major tech firms and delivering a candidate experience that reflected its “surprisingly painless” brand promise. Talent acquisition needed to be faster, more mobile-friendly and more reflective of the company’s culture and values.

Esurance streamlined vendors and built a tech-driven hiring stack on the iCIMS platform—adding video interviewing, text messaging (TextRecruit), CRM talent pools and automated job posting (JobTarget)—to simplify screening, engage passive candidates and speed hiring. The result: a 32-day average time-to-fill, a 36-point increase in candidate satisfaction NPS year-over-year, a 41% reduction in cost-per-hire and a 35% text message response rate.

Esurance

Kristi Robinson

Head of Talent Acquisition