Case Study: Suncoast Credit Union achieves 240% more applicants and a 21% faster time-to-fill with iCIMS

How Suncoast Credit Union turned a dribble of applicants into a waterfall

Suncoast Credit Union, a financial institution with nearly 2,500 employees across branches and corporate roles, was struggling to attract applicants — often receiving only two to three applications after posting a role — which slowed time-to-fill, frustrated hiring managers and strained staff.

By implementing iCIMS (including Text Engagement, CRM, applicant tracking and analytics), Suncoast dramatically increased hiring velocity and reach: applicants rose 240% year-over-year, time to hire fell from 23 to 18 days (a 21% reduction), and the credit union filled 119% more positions than projected. The team also hired 327 people in a quarter (surpassing a 275 goal), amassed over 100,000 applications in 15 months, and gained new analytics to build a more diverse, measurable talent pipeline.

Suncoast Credit Union

Christopher Townsend

Talent Acquisition Director