Case Study: Southeastern Grocers achieves unified candidate and employee communications with iCIMS

How one of the nation’s largest supermarket companies consolidates candidate and employee communications on one platform

Southeastern Grocers, a major regional supermarket operator of BI-LO, Fresco y Más, Harveys and Winn‑Dixie, hires heavily from its local customer base and needed a more reliable way to reach job seekers and its 45,000 associates. Because employees and candidates check text messages far more often than email, the company faced challenges keeping people informed for hiring, onboarding and urgent communications.

In 2018 Southeastern Grocers integrated iCIMS Recruit with TextRecruit and a live chat solution, consolidating recruitment, texting and chat on one platform. The change boosted candidate and employee engagement and response rates, sped time‑sensitive onboarding (like drug screens), simplified quarterly data verification and benefits communications, enabled emergency outreach without extra apps, and gave recruiters a smoother user experience.

Southeastern Grocers

Randy Schaublin

Senior Director of HR