Case Study: SC Fuels achieves 35% faster time-to-hire and 70% smaller sourcing budget with iCIMS Talent Cloud

How one of the largest U.S. petroleum distributors improved its candidate experience with automation and better communication

SC Fuels, a family‑owned petroleum distributor founded in 1930 and headquartered in Orange, CA, serves more than 11,000 customers with about 500 employees. Although many qualified candidates applied, the company faced high application drop‑off and recruiters spent too much time chasing unresponsive applicants and managing paper‑based, multi‑platform processes.

By adopting the iCIMS Talent Cloud (Applicant Tracking System, Text Engagement, Employee Onboarding), SC Fuels went paperless, centralized applications, auto‑posted jobs to boards, and automated candidate communication with timed text reminders. Online onboarding replaced a 300‑page packet, resulting in a 35% faster time to hire and a 70% smaller sourcing budget while enabling recruiters to engage far more candidates more quickly.

SC Fuels

Natalie Figueroa

Senior Human Resources Recruiter