Case Study: Norman Regional Health System achieves faster hiring and higher rehire rates with iCIMS

How Norman Regional Health System draws candidates home

Norman Regional Health System faced a recruiting overhaul: outdated technology and manual processes left the team struggling to compete in a tight labor market, engage external and internal candidates (including boomerang talent), and get clear analytics across the hiring lifecycle.

Partnering with iCIMS, Norman Regional rebuilt its hiring processes, sped up outreach and response times, and strengthened its employer brand. Using a “Welcome Home” campaign plus iCIMS Text Engagement and Video Studio, the system rehires about 20 former employees per month (60 per quarter), achieved a 65% candidate response rate and an average response time of 7 minutes, while gaining better analytics to measure performance.

Norman Regional Health System

Eric Shaw

Talent Acquisition Manager