Case Study: Global Medical Response attracts hard-to-find talent with iCIMS' personalized career site and Video Studio

How Global Medical Response makes job posts personal to attract hard-to-find talent

Global Medical Response (GMR) is a national emergency medical services provider—serving 4,000 communities with 38,000 clinicians and support staff, thousands of ground and air vehicles, and fire units—who must recruit a wide range of hard-to-find roles from EMTs to pilots. Recruiting is complicated by a thin talent pool in rural areas and heavy competition in cities, making it difficult to consistently fill mission-critical positions across its broad footprint.

GMR partnered with iCIMS to create specialty-specific career pages and video testimonials that personalize job postings and showcase what it’s like to serve local communities. The iCIMS career site and Video Studio helped present a best-in-class candidate experience, strengthen GMR’s employer brand, and provide an all-in-one recruiting toolkit that supports faster growth, greater efficiency, and higher candidate engagement.

Global Medical Response

Chelsea Dilworth

Hiring Manager