Case Study: Lynden achieves 97% more applicants and 60% lower driver turnover with iCIMS Career Site & Applicant Tracking

How a trucking company beat the driver shortage and improved retention

Lynden, a 112-year-old Seattle-based transportation company with 3,000 employees and $500M in revenue, faced the national driver shortage and was even forced to turn down business because it couldn’t hire enough drivers. The core challenge was not only stealing talent from competitors but attracting and retaining younger candidates—primarily millennials—into long-term driving careers.

Lynden launched a Dock-to-Driver program (on-the-job dock work while earning a CDL, with mentorship and tuition paid) and used iCIMS Career Site and Applicant Tracking to build a mobile-first, driver-focused career page with videos and clear “apply now” calls to action. The efforts produced a 97% increase in applicant volume, a 49% rise in mobile applications, and a driver turnover rate of 29%—about 60% below the industry average.

Lynden