Case Study: Omnitracs achieves 1,000% increase in applications with iCIMS Career Sites

How a provider of transportation and fleet management solutions increased applications by 1,000%

Omnitracs, a Dallas-based provider of transportation and fleet management software with about 2,000 employees, was growing rapidly and needed to recruit up to 1,000 new hires. Its legacy applicant tracking tools couldn’t scale or deliver the analytics needed, and other vendors proved too heavy or limited—so Omnitracs selected iCIMS to modernize its recruiting stack.

Using iCIMS Career Sites and a full talent-lifecycle implementation (completed with a template configuration in just over a month), Omnitracs gained real-time traffic and job analytics, Candidate Relationship Management, Text Engagement, and standardized Offer Management. The new approach increased applications by 1,000%, improved recruiter and manager insights, enabled proactive hiring at scale (notably in India and Mexico), and streamlined compliance.

Omnitracs