Case Study: TheKey achieves stronger employee and alumni engagement with iCIMS Recruitment Marketing Automation

How a leading home healthcare provider is nurturing alumni and existing employees with marketing automation

TheKey, a leading home healthcare provider, needed a better way to engage its large talent database in a competitive healthcare hiring market. Using iCIMS Recruitment Marketing Automation, TheKey sought to track employee and candidate engagement, reengage alumni, and encourage existing employees to take action on company benefits and communications.

iCIMS helped TheKey run targeted campaigns for current employees and former employees using trackable links, landing pages, and text messaging. The results were strong: TheKey nurtured 17,875 employees and 3,245 alumni candidates, achieved a 55% average open rate, drove 256 employees to schedule 1:1 calls, and prompted 424 alumni to update their details, with 1,876 employees visiting the benefits page.

TheKey