Case Study: Caleres boosts applicant volume and diversity with iCIMS' streamlined candidate experience

How a global footwear company uses iCIMS tools to capture and convert more applicants with a sleek candidate experience

Caleres, a global footwear company that owns more than 900 Famous Footwear stores, faced a disjointed, clunky candidate journey that limited conversions and diverse hiring. Shoppers would see an invitation to apply on their receipt, but the follow-up experience involved multiple logins and fragmented touchpoints that caused high drop-off.

By implementing iCIMS Text Engagement and CRM, Caleres created a seamless, mobile-first flow: customers text from their receipt, provide zip and language, and are guided into a streamlined application tied to the ATS and CRM. The result was dramatically higher engagement and conversion (text open rates ~90% vs email ~20%), reduced drop-off, more applicants with smartphones (95%), and measurable increases in diverse applicants, hires and retention.

Caleres

Rian Schilligo

Vice President