Case Study: Asbury Automotive Group cuts ad spend 50% and doubles applicants with iCIMS

How a Fortune 500 Retailer Spent Less and Doubled its Applicants

Asbury Automotive, a Fortune 500 retailer with 8,000 employees across 108 business units in nine states, needed to streamline hiring and cut costly recruitment advertising as it expanded through strategic acquisitions. The company sought a centralized talent acquisition platform to unify recruiting operations and reduce candidate drop-off.

Asbury implemented the iCIMS Talent Acquisition Platform, integrating behavioral assessments, background screening, referrals, job posting and HCM data sync, plus iCIMS Connect for candidate relationship management and a mobile application experience. The unified system cut advertising spend by 50%, doubled applicant volume, reduced time-to-fill to one week below the SHRM national average, and improved recruiter productivity, candidate experience and data governance.

Asbury Automotive Group

Mercedes Garcia-Baker

Former Director of Talent Acquisition