Case Study: PetSmart achieves more qualified candidate engagement with iCIMS Career Sites

How a career site refresh led to more qualified job candidates for the largest specialty pet retailer

PetSmart, the largest specialty pet retailer, wanted to attract passionate, qualified candidates while better speaking to job seekers in their preferred language and content formats. To do that, the company partnered with iCIMS and its career site tools, working with iCIMS partner Shaker Recruitment Marketing to refresh its employer brand presence and improve how it communicated with candidates.

iCIMS helped PetSmart redesign its career site with rich storytelling and authentic, personal content that better showcased the company culture and employee experience. The result was a 60% boost in candidate engagement, an 8% month-over-month increase in career site traffic, and a 7% application conversion rate, with applicants becoming more qualified and hiring moving faster.

PetSmart