Case Study: Defenders achieves modernized recruitment and improved candidate communication with iCIMS

Defenders Selects iCIMS to Modernize Recruitment & Improve Candidate Communication

Defenders, a home‑security leader protecting nearly two million homes with 2,500 employees across 130+ branches and a longtime ADT partner, faced critical recruiting challenges: high‑volume hiring (about 40 new hires and 300 field interviews weekly), limited brand recognition in commission‑based jobs, an outdated ATS, and poor candidate engagement as applicants ignored calls and emails—leading to missed interviews, wasted recruiter time, and costly but ineffective advertising.

Defenders implemented the iCIMS Talent Acquisition Platform (Recruit, TextRecruit, JobChat, Preboard, Connect) to modernize recruiting with real‑time dashboards, integrated texting and chat, and streamlined event/onboarding workflows. The result: hires per recruiter rose from 2.6 to 3.6 per week (≈50% increase), a 67% text response rate across ~50,000 messages, eliminated expensive radio/billboard spend, a 26% improvement in microsite bounce rate and a 6.45% click‑rate lift—delivering faster hiring, better candidate engagement, and greater recruiter efficiency.

DEFENDERS

Jody Scott

Director of Talent Attraction