Case Study: ADT achieves high-volume candidate engagement with iCIMS

ADT showcases authentic stories and fills a high-volume pipeline using iCIMS

ADT needed a way to attract candidates with the right technical skills, soft skills, and adaptability while showing the realities of hands-on, customer-facing work. To market its roles more accurately at scale, ADT turned to iCIMS and its Video Studio to help showcase the company’s culture, benefits, and career growth opportunities.

iCIMS helped ADT empower employee advocates to create authentic recruitment content. The result was more than 350 employee-recorded videos and over 5 million video impressions, giving ADT a high-volume pipeline of engaging, diverse content across multiple platforms.

ADT

Kayla Branham

Senior Manager of Recruitment Marketing