Case Study: SME Coalition achieves fast partner onboarding and lower TCO with IBS Software's iFly Loyalty platform

SME Coalition - Customer Case Study

SME Coalition is a high‑net‑worth loyalty corporation spun out of a major Australian full‑service carrier that manages multiple B2B and B2C loyalty brands and more than 10 million members. Faced with the challenge of launching a distinct coalition loyalty program for Australia’s 2+ million SMEs—requiring unprecedented business rules, rapid partner integration, and a tight timeline for competitive advantage—the customer engaged IBS Software to deliver the solution using its iFly Loyalty platform.

IBS Software implemented the iFly Loyalty platform with configurable front‑end program tooling, purpose‑built partner on‑boarding screens, real‑time integration with the airline FFP, bundled web services and a flexible rules engine. The deployment onboarded 17 partners with 25+ interfaces in just 60 days, cutting implementation time and cost, lowering TCO, improving partner and member experience, and delivering higher revenue through point sales, commissions and fees—giving SME Coalition a clear first‑mover advantage.