Case Study: Trans-European Rail services achieves unified, scalable loyalty programs with IBS Software (iLoyal)

iLoyal - Customer Case Study

Trans-European Rail services, a major Trans-European high‑speed rail operator based in London, faced scaling and maintenance challenges with two disparate in‑house loyalty platforms. The legacy systems were inflexible, costly to operate, hard to integrate with a new distribution platform and website, and contained incomplete/redundant data—prompting the customer to engage IBS Software and its iLoyal loyalty management solution to consolidate and modernize their loyalty operations.

IBS Software implemented iLoyal to host both loyalty programs on a single platform, ran multiple migration cycles with validation to clean data, developed a custom interface layer for seamless website integration, and re‑engineered contact‑center processes with agent training. As a result, IBS Software delivered a unified, scalable loyalty solution that enabled business users to manage day‑to‑day operations, improved call‑center productivity and customer service, and positioned iLoyal to absorb partner billing, campaign management and other subsidiary functions.