Case Study: Treasure Island – TI Hotel & Casino achieves automated small-group bookings and captures an untapped market with IBS Software

Helping Treasure Island reach untapped market with custom website & automated sourcing

Treasure Island – TI Hotel & Casino, a large resort on the Las Vegas Strip, faced an untapped opportunity in small-group bookings (roughly 10–25 rooms) because its website limited reservations to one room and Group Sales lacked ROI on manually handling small, self-service groups. To address the gap without taxing TI’s IT team, IBS Software (using its Demand Gateway multi-channel inventory and distribution platform) was engaged to enable automated, rules-based group sourcing and booking.

IBS Software, working with Lexyl/HotelPlanner, delivered a TI-branded white‑label site integrated with the Demand Gateway and enhanced PMS connectivity to provide instant GBAR group rates, e‑contracting, upsells and real‑time block visibility. The solution processed hundreds of direct group RFPs, generated thousands of room nights and hundreds of thousands in incremental revenue (1,200% growth), reduced sales workload, and captured business that otherwise would have gone to OTAs—without cannibalizing larger Group Sales.

Treasure Island – TI Hotel & Casino