Case Study: Bamboo Airways achieves 1M+ passengers in 6 months with IBS Software (iFly RES & iLoyal)

Enabling customer-centric growth through modern airline technology

Bamboo Airways, a Hanoi-based carrier launched in January 2019, needed a rapid, scalable Passenger Services System and a modern loyalty platform to support aggressive growth, flexible pricing and ancillary packaging, and differentiated customer experiences. The airline partnered with IBS Software and selected its iFly RES cloud PSS and iLoyal loyalty platform to act as a trusted business partner and enable fast go‑to‑market capabilities.

IBS Software implemented iFly RES and iLoyal—bringing the full PSS live in three months and the loyalty solution in four—integrating reservations, departure control, NDC-based offer & order management, and a highly configurable loyalty engine. The solution helped Bamboo Airways carry over 1 million passengers within six months, increase ancillary revenue by 58% in one year, grow Bamboo Club memberships 350% in its first year, connect 32,000 agency users, and deliver a cloud, scalable stack for continued innovation.

Bamboo Airways

Pierre Thach HOANG

Deputy Chief Commercial Officer