Case Study: China Eastern Airlines achieves a seamless 30+ million-member loyalty migration with IBS Software’s iLoyal

China Eastern Airlines migrates 30+ million loyalty members with IBS Software

The customer, China Eastern Airlines, faced a significant challenge following its merger with Shanghai Airlines, as it needed to consolidate the loyalty programs of both carriers into its Eastern Miles brand. The legacy system was inadequate for handling the combined member base. IBS Software provided its iFly Loyalty solution to address this.

IBS Software implemented its state-of-the-art loyalty platform, which enabled the smooth migration of over 30 million members. This solution provided China Eastern Airlines with greater operational efficiency and successfully helped them model the Eastern Miles program as a new profit center.

China Eastern Airlines