Case Study: Samsung achieves 113% e-commerce revenue growth with IBM Consulting

Samsung launches a new digital sales platform with IBM Consulting

Samsung Electronics faced rising cost and complexity across its South Korean B2C, B2B, and B2E e-commerce sites, which were managed by multiple vendors and no longer delivered the speed or user experience needed to support sales growth. Samsung turned to IBM, using IBM Consulting and IBM Application Management Services to replace the legacy setup with a unified digital sales platform.

IBM helped Samsung build and operate an integrated e-commerce environment across on-premises and cloud systems, enabling faster content updates and more streamlined management. In the first year, Samsung’s B2C e-commerce revenue increased from USD 155 million to USD 330 million, a 113% gain, and the new platform also improved employee feedback and met an aggressive delivery schedule on time.

Samsung

Daeho Na

Platform Team Member