Case Study: The Kooples achieves 10x ROI and a 10% increase in average basket value with iAdvize

The Kooples teams up with independent experts to handle a high volume of international customer enquiries

The Kooples is a Paris-born high-end fashion house (founded 2008) with a presence in 30 countries and over 1,200 employees, known for its contemporary, seductive collections. Facing high volumes of international customer enquiries that peaked evenings and weekends—outside the in‑house team’s 9–6 schedule—the brand needed a way to deliver consistent, on‑brand, multilingual support and a personal online experience across time zones.

The Kooples partnered with iAdvize and a network of independent experts to provide real‑time messaging support in multiple languages and extend coverage into peak hours, while preserving the brand’s authentic voice. The initiative boosted web conversions and satisfaction, delivered a 10x ROI, increased average basket value by 10% for supported visitors, and helped drive strong repurchase rates (31.5% within 30 days).

The Kooples

Nam Tran

Global Head of Client Experience