Case Study: Samsonite achieves 2.2x ROI with iAdvize's AI Shopping Assistant

Samsonite achieves 2.2x ROI with iAdvize's AI Shopping Assistant

The luggage and travel leader Samsonite faced the challenge of information overload on its e-commerce site, where shoppers ready to buy were stalling due to the vast selection across its five brands. To address this paradox of choice, Samsonite partnered with vendor iAdvize to implement its AI Shopping Assistant.

Through a focused proof of concept, iAdvize's solution delivered a proven 2.2x return on investment, driven by both higher conversion rates and an increased average order value. This successful A/B test led Samsonite to scale the AI Shopping Assistant across 12 sites with plans for further expansion, solidifying a significant ROI for the vendor iAdvize.

Samsonite