Case Study: Rivadouce achieves 24/7 expert support and a 29.8% conversion rate with iAdvize ibbü

Rivadouce advises mothers and mothers-to-be 24/7 thanks to three ibbü experts, beauty and cosmetic enthusiasts

Rivadouce, the baby- and family-care brand of Laboratoire Rivadis, needed to better serve “digital moms” — connected, well-informed mothers who prefer messaging over phone support. Their internal iAdvize messaging setup lacked resources to provide the real-time, expert advice this audience expects, so the company sought a scalable solution to offer reliable, 24/7 product and skincare guidance.

Rivadouce partnered with ibbü (via iAdvize), onboarding three vetted beauty experts who now respond in real time around the clock. The move delivered strong results: 94% satisfaction, 29.8% conversion after chat, average conversation length 10m41s, 89.9% availability (about 21 hours/day) and €96 average revenue per conversation — matching or exceeding previous internal service levels and enabling true 24/7 support.

Rivadouce

Julien Charpentier

Web Manager