Case Study: Payne Glasses achieves 8x conversion lift with iAdvize AI Shopping Assistant

Payne Glasses boosts conversions 8x with iAdvize

Payne Glasses, an affordable eyewear brand, faced challenges with the complex online process of selecting glasses, which created friction for its customers, particularly older and less tech-savvy shoppers. Their small support team, available only during business hours, was unable to provide the necessary guidance. To address this, they worked with vendor iAdvize to implement its AI Shopping Assistant.

By deploying iAdvize's solution across its website, Payne Glasses provided shoppers with 24/7 AI-powered guidance. This resulted in an 8x lift in conversion on AI-assisted shoppers, a fivefold increase in engagement, and a 50% reduction in requests needing human support. The implementation from iAdvize successfully turned the AI assistant into a major revenue driver.

Payne Glasses