Case Study: Le Petit Ballon achieves 33% peak conversion with iAdvize's ibbü experts

Le Petit Ballon - Customer Case Study

Le Petit Ballon is a French eCommerce wine subscription service (about 60,000 subscribers) that helps novices and aficionados discover curated bottles each month. Facing a strong surge in traffic over the Christmas season, the company needed flexible, brand‑aligned customer support in evenings and weekends and ran an ibbü recruitment campaign, selecting 8 knowledgeable ambassadors from 60 applicants.

Le Petit Ballon integrated ibbü experts with its professional agents so ambassadors could chat on-site, hand off complex cases, and cover after‑hours shifts (typically 6pm–12am). During the holiday peak ibbü handled ~3,000 contacts, achieved 93% satisfaction, an average chat time of ~10½ minutes, and helped drive a 33% conversion rate.

Le Petit Ballon

Maxime Brillanceau

Customer Relationship Manager