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A iAdvize Case Study
Le Petit Vapoteur, founded in 2010, is an e‑commerce retailer of electronic cigarettes and e‑liquids. Facing a sector where products are technical and customers need guidance, the company’s challenge was to make online shopping more personal and educational so visitors could confidently buy without needing to call.
They implemented Click to Chat with a small, trained chat team (three agents, including one full‑time) and daily product updates, using canned responses as a help but preserving personalized answers. The result: around 26% of visitors who chat convert to customers, 97% report satisfaction after chat, and 87% of contacts are product questions that drive the most incremental sales.
Tanguy Gréard
Co-Founder