Case Study: GetFPV achieves higher conversions and premium CX with iAdvize's on-demand expert community

GetFPV builds a competitive advantage with a premium CX

GetFPV, founded in 2012, is a leading U.S. retailer of FPV drones, parts and accessories competing in a fast-growing, technically complex market. Facing a mixed audience of expert hobbyists and first-time buyers, the company needed to both acquire and convert new customers and retain existing ones by educating shoppers and delivering a premium customer experience.

GetFPV partnered with iAdvize to deploy a vetted community of independent drone pilots who advise visitors via targeted chat and asynchronous messaging; a chatbot pre-qualifies requests and routes purchase questions to experts available 24/7. The program drove strong outcomes: 18% post-chat conversion, 35% repeat purchase rate, 95% CSAT, plus during COVID a +6 point lift to 18% conversion after chat, a 41% uplift in AOV and a doubling of monthly turnover after chat.

GetFPV

Roy Fung

VP of Digital Commerce