Case Study: Payne Glasses achieves 8x conversion lift with iAdvize AI Shopping Assistant

Eyeglasses Retailer Uses Generative AI in E-commerce CX to 10x Conversion Rate

Payne Glasses faced a difficult online shopping journey, since customers needed help choosing frames, fit, styles, and lens options. Their small support team could only assist during business hours, leaving many shoppers—especially older, less tech-savvy ones—without the guidance they needed. iAdvize helped address this challenge with its AI Shopping Assistant.

By deploying iAdvize’s AI Shopping Assistant across product and listing pages, Payne Glasses provided 24/7 AI-powered guidance that improved product discovery and reduced pressure on support. The results were strong: an 8x conversion lift, 5x more engagement, and a 50% reduction in requests needing human intervention.

Payne Glasses

Katie Himes

Customer Experience Lead