Case Study: Ekosport achieves a 25.7% conversion rate with iAdvize's ibbü experts

EKOSPORT uses ibbü experts enthusiastic about sports equipment to chat to online visitors during peak season

Ekosport, founded in 2007, is the European leader in online winter sports and outdoor equipment, offering 300,000 products across 10 countries and generating about 70% of its revenue between November and January. Its main challenge is delivering fast, expert pre‑sales and technical advice during peak periods—when responsiveness can make or break a sale—while remaining agile enough to scale teams for spikes like Black Friday or a big snowfall.

To meet that need Ekosport uses an on‑demand pool of ibbü experts via the iAdvize platform alongside its internal team and Salesupply for phone and email, covering six languages in real time. The approach delivers rapid engagement (average first response 48 seconds), high customer satisfaction (96.3%) and strong commercial impact (25.7% conversion rate after a conversation), enabling flexible staffing and faster time‑to‑purchase during peak season.

Ekosport

Geoffroy Mailly

Marketing Manager