Case Study: BMW.fr becomes France's first luxury automaker to offer real-time online customer service with iAdvize

BMW.fr the 1st luxury automaker in France to provide real-time online customer service

BMW France responded to the growing number of customers researching purchases online by becoming the first luxury automaker in France to offer real-time online customer service. Facing the challenge of giving prospects the same high-quality advice they’d receive in showrooms, BMW sought an innovative digital solution to engage visitors, answer technical questions and support online vehicle configuration.

BMW implemented iAdvize’s Click to Call (web callback) for all models and Click to Chat (live chat) for BMW i vehicles, using behavioral targeting to trigger proactive invites and let visitors choose their preferred channel. The result: a premium, real-time support layer on bmw.fr that increases engagement, provides expert advice during browsing and configuration, and reinforces BMW’s innovative digital customer experience.

BMW.fr

Pierre Jalady

Marketing Director