Case Study: Belambra achieves 20x conversion boost with iAdvize's ibbü community

Belambra boosts its conversion rate by 20x thanks to the ibbü community

Belambra, the No. 1 vacation resort club brand with 85% of sales coming through the web, faced a challenge: 25–40% of bookings occur evenings and weekends when its call center is closed, and digital-first customers demand natural, real-time advice by messaging. To capture every sales opportunity and handle seasonal peaks, Belambra needed a way to offer 24/7, premium pre-sales support without forcing customers to switch channels.

In June 2020 Belambra expanded an on-demand ibbü expert community to guide visitors via messaging, effectively adding a second sales force. The move enabled round-the-clock response and peak capacity, delivered a post-conversation conversion rate of 15–20% (versus 1% without online conversation), and achieved 91% customer satisfaction.

Belambra

Matthieu Pihery

Chief Marketing and Commercial Officer