Case Study: Samsung achieves faster content updates and higher engagement with Hygraph

Samsung bonds with consumers with a composable member platform

Samsung, a global consumer electronics leader, faced significant challenges with its Members loyalty platform. Their existing CMS was inflexible, requiring developer intervention for every content update and creating long delays due to global governance. The platform was initially mobile-only, and Samsung needed a modern, composable solution to efficiently engage users across all devices and gather consumer knowledge in a cookieless world. They turned to the headless content platform, Hygraph, for a solution.

By implementing Hygraph, Samsung adopted a composable architecture that separated content from presentation. This allowed content managers to make updates independently, freeing developers to focus on new features using Hygraph's GraphQL API and intuitive UI. The solution halved the expected page update turnaround time and increased developer productivity. Hygraph enabled an estimated 15% higher user engagement and a 10% increase in new members.

Samsung

Andre Lang

Head of Development