Case Study: OXXO achieves closer employee connection and greater HR efficiency with Humand

OXXO achieves 90% platform activation with Humand

OXXO, a major convenience store chain in Mexico, faced significant challenges in managing internal communications and HR processes for its 150,000+ employees across thousands of locations. With no centralized system, information was disseminated manually, leading to delays, repeated inquiries, and a lack of visibility for both employees and the HR team. Seeking order and responsiveness, OXXO partnered with the vendor Humand to address these operational inefficiencies.

Humand provided a centralized platform that became the single hub for all OXXO employees. The solution included centralized knowledge libraries, digital onboarding flows, an HR services portal with over 100 processes, and an AI-powered chatbot for instant support. This gave employees direct access to information and services, freeing the HR team to focus on higher-value work. The implementation by Humand led to a 90% user activation rate, 80% monthly active users, and an 85% satisfaction rate with the chatbot, creating greater closeness and connection for employees and productivity for HR.

OXXO