Case Study: Skyscanner achieves SEO-friendly global storytelling with Human Made

Skyscanner scales Travel Trends across 16 global markets with Human Made

Skyscanner, a global travel search company, needed to create a permanent, SEO-friendly home for its annual Travel Trends report to bolster its industry leadership and drive media coverage. They partnered with Human Made to develop a visually striking and accessible WordPress platform that could present complex data compellingly and scale across multiple global markets.

Human Made collaborated closely with Skyscanner's teams to build a suite of custom animated data visualization tools and leverage existing components, creating a high-performance and engaging digital experience. The solution successfully established a scalable, content-rich platform for Skyscanner's Travel Trends, which is now live across 16 global markets and multiple languages, primed to boost their digital presence and backlink profile for years to come.

Skyscanner