Case Study: Skyscanner achieves stronger content production and brand consistency with Human Made

Skyscanner modernizes its WordPress blog network across almost 50 sites with Human Made

Skyscanner, a major travel search engine, needed to modernize its extensive network of almost 50 blog sites. The existing WordPress theme was outdated, unmaintained, and ineffective at showcasing the brand, creating significant blockers for its content team. To address this, Skyscanner engaged vendor Human Made for development and consultancy services to undertake a cutting-edge redesign.

Human Man implemented a comprehensive solution, delivering a new theme with updated brand guidelines, new patterns, and components like curated archives and hub tiles. This streamlined content workflows and enabled more effective production. For a subsequent influencer campaign, Human Made created complex new templates and an interactive map. The results included more effective content production, strict brand consistency, and a raised internal bar for content, successfully unlocking the full power of WordPress for the Skyscanner team.

Skyscanner