Case Study: DocuSign builds an award-winning security awareness program with Hoxhunt

How DocuSign lowered failure rate by 66% with a behavioral science approach enabled by Hoxhunt

DocuSign, the e-signature and agreement management company, wanted to move beyond compliance-based security awareness and replace a piecemeal, manual phishing training process with a more automated, behavior-focused program. To support this shift, DocuSign selected Hoxhunt’s adaptive phishing awareness platform to help drive frequent threat reporting and more effective employee behavior change.

Hoxhunt delivered personalized, ongoing phish training with positive reinforcement, adaptive difficulty, and an easy-to-use reporting button that made reporting threats a habit. The program helped DocuSign build an award-winning security awareness initiative, including a CSO50 2021 recognition, stronger security culture, a 53% engagement rate, a 56.1% success rate, and a 7.2% fail rate, while also enabling flexibility across Microsoft and Google Workspace.

DocuSign

Lisa Kubicki

Director, Trust & Security Training & Awareness