Case Study: Trellis improves ecommerce website performance with Hotjar

Why Trellis uses Hotjar to help clients make data-driven decisions

Trellis helps ecommerce clients improve their websites, and one common challenge they face is understanding why users struggle to complete key actions like adding items to carts, finishing checkout, or navigating pages on mobile and desktop. To uncover these issues, Trellis uses Hotjar, starting clients on the free Basic plan and focusing on Observe tools like Recordings and Heatmaps.

Using Hotjar, Trellis collects at least a month of user behavior data, then turns it into clear reports with actionable recommendations. The result is better-informed website improvements, earlier detection of performance and usability issues, and a more solid foundation for design and UX decisions. Trellis says Hotjar helps clients make data-driven choices that reduce risk and support business growth.

Trellis

Marcus Ohanesian

Partner Manager